Whilst Net-a-porter and Le Black Book satiate a certain yearning amongst the online fashion community, Abbey Turnbull and Riley Batchelor have used their backgrounds in digital media and marketing to recognise a niche untouched in the realm of Australian fashion: elite online designer sales. Having observed and participated in the steady growth of designer sale sites in the USA, (in spite of the current economic climate), both believed that Australia was ready for a similar dot-com development. ‘Estile’ is the product of their conviction. Launching Monday 29th, Estile makes available to all corners of the nation a mixture of internationally renowned established and emerging designers.
‘We aim to offer our members items they have been coveting from some of their favourite labels, while also introducing them to some amazing new talent at the same time… from well known international designers right down to exciting, up-and-coming Australian designers.’ Explains Abbey. Estile’s first sales feature ranges from the Cassette society, Leon Henry, Paige Premium Denim and Tristan Blair. Each sale will last for up to 48 hours and feature hand-selected goods from a particular featured designer, at up to 70% off the recommended retail price.
Membership to the site is just as desired and as equally difficult to acquire as the clothes retailed behind Estile’s mysterious black homepage. The Estile dress code is strictly invite-only, and the next best opportunity to join the shopping community is to place your name upon a long waiting list provided by the stern girl adorning Estile’s homepage. It just so happens however, that the faithful readers at Mink have been offered their own URL, with which you can gain instant membership to the website. Places are limited to the first 100, and it won’t be long until yet again the only way to enter Estile is to join a queue.
Exclusive Mink URL: www.estile.com/mink
